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Everything you need to know about SMS & Text Message Competitions

SMS Competitions are part of the strategies of many marketing agencies or companies as a complement to those that can also be carried out through social networks.

The reason is very simple: these raffles or contests are among the ones that achieve the most results.

What are SMS contests?

In essence the idea is very basic. Through these SMS Competitions, your company is going to get customers, consumers or users of your products or services to send a short message to the phone number that you are going to provide them. The objective can be, for example, to qualify for a prize or a gift.

With this strategy you will achieve two very clear objectives: first, that users have a closer and more pleasant idea of ​​your company. It is giving them the possibility of accessing different prizes. And, secondly, the phone number of the participants, which you can later use to carry out SMS marketing campaigns.

Premium SMS Competitions allow users to access, by dialing a short number, to download content (games, videos, ringtones), as well as to participate in contests, raffles and voting organized by television programs. which guarantees, among other things, that the advertising of these services is more transparent and obliges companies that use them to send informative messages to the user with the price of the service and the identification of the person in charge.

In addition, in the contests an informative label must appear containing the number of calls received in the last ten minutes. In this way, the user will be informed about the number of participants and their chances of accessing the space.

Create SMS contests of different types:

Starting from this simple idea, you can opt for different types of draws to be carried out through SMS. The most common is to use those in which the participation codes or raffles are validated by winning moment. Let’s see what each of them consist of.

Raffle with code validation.

The requirement to participate in this type of raffle is to send an SMS Competitions with the code that appears on the packaging of one of your products. It is normally made up of numbers and letters, to the telephone number indicated.

Once the code has been validated, prizes can be awarded in different ways:

You may prefer to choose to run a prize draw at the end of the promotion on So until the determined date arrives, the winner will not be known.

Prizes can also be awarded based on the code the user submits. In this case, it is necessary for the participant to receive a reply SMS. This is true whether you have won or not.

Draw by Winning Moment.

These are similar to the last mentioned, but instead of depending on the code that is sent, it will depend on the selected winning moment. This can be established in different ways: awards each a number of messages sent. A prize every day or every hour. Prizes only for the first participants in the contest. Random prizes until the number of them runs out…

The benefits that this type of SMS Competitions will bring to your company will be several. In the first place, the satisfaction of that immediate reward is associated with the What can also become a viral element if the participants are echoed in social networks and secondly, a database of customer telephone numbers that can be used later for SMS marketing campaigns.